What is Augmented Reality?

What is Augmented Reality?

Since we live in this constantly evolving digital environment, we can find words every day that we don’t know in depth yet. Maybe you have heard of Augmented Reality (AR), and if not, in our today’s post you can learn more about this concept.

Augmented Reality is all we watch in our smartphone. It calls Augmented Reality because combines physical and digital information in the same place at the same time. In this way, we can get more information about the elements in our environment.

In other words, Augmented Reality seeks to widen our visual perception through images, videos or digital information with the help of mobile devices like smartphones, tablets, computers or Google Glass, for example. In conclusion, AR turns our physical world into interactive and digital world. The difference from virtual reality is that it doesn’t replace the reality, but instead overlap data information on real word in real time.

Due to Augmented Reality are based on real physical perception, it has many utilities. It’s enough to have a mobile device in order to enjoy it. Thanks to high penetration of this devices in our everyday life, we can find a lot of applications based on this technology.

So that we can talk about Augmented Reality , there is a need for five key elements.

  1. Screen: Very important to watch the information
  2. Camera: It will be the way to capture the reality and provide the information to the application. Neccesary to activate any AR system.
  3. Marker: It will be the element that runs the app. It can be an image or a geographic point
  4. Virtual information: This is what the user receives when the marker is activated through the camera or GPS
  5. Software: It’s the mechanism that interprets the application and shows it on the screen.

All this elements have to complement each other in order to ensure Augmented Reality. Many industries have seen in this applications great future ahead. This is why they have decided to make use of the opportunities that this market offers and the smartphones are the perfect tool to enjoy Augmented Reality in real time. Hence, this technology are increasing in the last years.

What is clear is that this type of technology has not limits because we can see how the electronic devices that use this kind of reality to make our daily life easier are increasing every day, altough it may complicated to adapt to these.  Google Glasses are a clear example of this. So you have an idea of how AR works, watch the video below.

If you want to develop a native app that uses this technology, do not hesitate to contact us. We will help you in everything you need.

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